June 11, 2020
14:00 - 15:30
Online, details will be sent to registrants
Effective Storytelling for Science & Tech Businesses: How to Turn Audiences into Advocates
Transform your terminology into a compelling story to hook your audience and keep them interested.
COVID-19 has been felt by organisations in every sector. Now more than ever you need to stand out from the crowd.
This talk is for science and technology businesses, who have to explain complex concepts and products. Whether you are pitching to customers or investors, seeking to build a profile through marketing and communications or explaining your proposition to partners or suppliers, a concise, impactful story is essential to stand out. Bamboozling with terminology doesn’t help!
Ben Maynard draws on over 25 years’ experience in helping technology businesses transform complex messages into compelling communications. In this talk he will share how to translate your terminology into a story that wider audiences can share and engage with. He will outline a simple approach to finding, structuring and delivering corporate stories that deliver impact.
Recalibrate is Upstream’s series for these unprecedented times. Here, we offer you the tools to boost your business, expand your skill-set, and adapt to what might be the ‘new normal’.
14:00 – 15:00 Talk and Q&A
15:00 – 15:30 Online Networking
About your speaker
Ben is Founder and Managing Director of Story and Strategy, where he specialises in defining and creating compelling stories that build reputations and growth. Story and Strategy fills a niche in creating effective communications for technology companies and those in other complex, scientific and technological markets. The common feature of these businesses is a need to explain complex issues to often sceptical audiences without dumbing them down. Finding the angles that both resonate and educate is key to building profile, reputation and ultimately growth.
Prior to this, Ben was Managing Director and Chair of EMEA Technology Practice at international communications and PR firm Burson-Marsteller where he managed a dedicated team of 20 experts in building reputations for technology firms, both globally and in the UK. His career which spans nearly three decades across global agencies, boutiques and in-house means he has broad experience across the PR, policy and communications sector.